by Lindsey Winsemius - Posted 9 years ago
Did you know that Google and other search engines are
beginning to penalize sites that don’t display properly for mobile searchers?
Google announced recently “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Essentially, sites that are mobile-friendly will rank higher than sites that are not.
The search giant went on to warn: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Mobile is the future of the Internet, and if you’re not ready, it could hurt your online marketing efforts.
How can you check if
your website is mobile friendly?
Try Google’s tool. Just enter your website URL and Google
will tell you if your website is ready for mobile visitors.
You should also search for yourself on Google and see how
your website displays on the results page. If your site is designed to be
mobile-friendly, it will say so in the search result listing:
What do you do if
your website is not mobile-friendly?
Get a mobile upgrade. Getting a responsive web design will
allow your website to display properly on any mobile device. This will make
your website visitors AND Google happy.